Sep 04

Rank Up Podcast: My Biggest Instructor Pet Peeves

By Michael Hodge | Instructors

Today I will go over 17 of my biggest instructor pet peeves. I’ve seen my own instructors do these in the past, and not only do these actions annoy me, but they raise a big red flag. Are you doing any of these?

  • Checking your phone during class.
  • Allowing for kids and spectators to run wild before or during class.
  • Doing the same warm up every class.
  • Having your students remain idle during a drill.
  • And we will discuss many more.
  • Question of the week: Do I really need a black belt to provide self-defense classes?”
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Sep 01

How to Fund and Start a Martial Arts School

By Joel Williams | Instructors

Starting a martial arts school can be a daunting task. It seems easy enough, just rent a space, get some mats, and do what you love – right? Well, for many, getting into the numbers, funding, business plan, pricing, marketing, lease, build-out, can get a little tricky.

To help de-mystify the very first stage or launching a school – funding your school – I interviewed five successful school owners. This group of individuals come from very different backgrounds, from teaching karate to krav maga, to working in law enforcement to designing jewelry. They all used different tactics to fund and launch their school. Here are their stories.

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Aug 28

Rank Up Podcast: Make $100 an Hour Teaching

By Michael Hodge | Instructors

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About This Episode

In this episode, I break down exactly how I run my part-time, private academy with only 6.5 hours a week. And how, even when you account for marketing, management, billing, accounting, teaching, and communication – it comes out to $100 an hour. Included:

  • My weekly breakdown of tasks
  • My monthly tasks and why they are important
  • Which holidays I close for, and the importance of vacation time
  • Actual income comparison from my current school and my previous full-time academy
  • Why you should be the best at one thing
  • Exact tools that I use to run my private academy
  • Question of the Week: What is the best way you have found to market your kids classes?
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Aug 21

Rank Up Podcast: Fund and Launch Your School

By Michael Hodge | Instructors

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About This Episode

You’re ready to go for it and launch your school. How will you fund it? Even if you already operate a school – how can you expand and invest into growing it? We will discuss the 5 funding options, including a way to mitigate nearly all start-up expenses with a pre-enrollment campaign. Some other useful topics:

  • Bootstrap or do a full build-out?
  • What type of location and lease should I choose?
  • What should my first expenses be?
  • Launch marketing to get you your first 50 students
  • Ways to bring in your initial revenue
  • Listener question: How do you deal with parents who are lazy when it comes to getting their kids to class?
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Aug 14

Rank Up Podcast: The 5 Martial Arts School Business Models

By Michael Hodge | Instructors

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About This Episode

Let’s look at 5 different business models you could have for your martial arts school. In this episode we will go over the pros and cons of each, and talk about how you might be wasting time and money running a big school, when you could be happier (and have a higher relative income) with a private academy.

  • Part-Time School
  • Full-Time Commercial School
  • Private Academy
  • Online School
  • Private Lessons Only
  • Listener Question: “How did you create your own martial arts style?” -Referring to Ultimate Bo (American Bojutsu).
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Aug 11

Rank Up Podcast: Organizing Curriculum

By Michael Hodge | Instructors

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Introducing Rank Up, my new podcast that will teach you how to become a world-class martial arts instructor, which leads to growing a thriving martial arts school. This podcast is for instructors looking to rank up; both as teachers and business owners. We go in-depth on running classes, managing your team, marketing, teaching with purpose, and secrets that other instructors either don’t know about, or are too lazy to take action on.

About this Episode

In this episode, Michael Hodge (the founder of the GMAU and lead contributor of the Certified Martial Arts Teacher course), takes you through how and why you should organize your curriculum. What you’ll learn:

  • Why you need a curriculum.
  • Linear curriculum – the pros and the cons.
  • Rotating curriculum – what it is, how to create one, and the big benefits.
  • Use upgrade programs to teach your advanced material.
  • Why making curriculum changes on a whim is a very bad idea.
  • The importance of having all of your instructors on the same page.
  • Why you should have a video curriculum, and how it greatly benefits you, your students, your instructors, and your entire school.
  • A question from a listener about changing a traditional curriculum. Should you adapt or be more conservative with your curriculum?
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Calligraphy of the Shotokan niju kun - first published in 1938
Jul 31

Funakoshi’s 20 Precepts: Essential Guidance for all Karateka

By Joel Williams | Shotokan Karate

Gichin Funakoshi (1868–1957), the founder of Shotokan Karate-Do, is often credited as being the “father” of modern karate. Funakoshi had trained in both of the popular styles of Okinawan karate of the time: Shōrei-ryū and Shōrin-ryū – see Karate-Do My Way of Life and refer to the table below.

In addition to being a karate master, Funakoshi was an avid poet and philosopher who would reportedly go for long walks in the forest where he would meditate and write his poetry. Following the teachings of Anko Itosu and Anko Asato, he was one of the Okinawan karate masters who introduced karate to the Japanese mainland in 1922. In 1930, Funakoshi established an association named Dai-Nihon Karate-do Kenkyukai. The association is known today as the Shotokai. He taught karate at various Japanese universities and became honorary head of the Japan Karate Association when it was established in 1949. Let’s take a closer look at his legacy and the insights he left behind for those who train in karate and wish to use it as a mechanism for growing and developing physically, mentally and spiritually.

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Jul 18

5 Secrets from GMAU Black Belts – And How You Can Get There Too!

By Joel Williams | Home Study Students

Distance learning has gone through many phases: correspondence learning by mail in the 1700s and 1800s, radio and television formats reaching the masses in the early and mid 1900s, and web-based learning first appearing in the late 1900s. Today, online learning is a not only widely available (there are millions of online learners and almost all colleges universities utilize online delivery methods to offer courses and programs), there are professional standards established by accrediting agencies and consumers demand high quality content. You can literally learn anything online today…

Global Martial Arts University is an industry leader in reaching individuals with high quality, personalized (and affordable) martial arts training. In this article, I will share with you some of the benefits and constraints of this learning format and summarize tips from successful GMAU black belts.

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