Category Archives for "Instructors"

Dec 29

Giving Back to the Community – A School Owner/Instructor’s Impact

By Joel Williams | Food for Thought , Instructors , Krav Maga

Dustin Koppel and his wife, Bethany Koppel, own and operate a full-time “brick and mortar” martial arts school (National Martial Arts) in Oak Ridge, TN. Dustin is also a Krav Maga instructor for Global Martial Arts University. They are doing amazing work in their local community while also running a successful business. Are you an owner or instructor at a martial arts school? Would you like to learn more about the essential elements for “doing good” while also promoting your business? If so, then read on!

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Nov 20

Rank Up Podcast: The Ultimate Wait-Loss Program

By Michael Hodge | Instructors

It’s time to lose all of that wait! Today I will walk you through a program that cuts the excuses and helps you take action on the most critical thing in your life. There is not time to waste. Inside:

  • Understanding the power of now (not later).
  • Getting that fact that you already have everything you need to be a success.
  • You’re either all in or all out (how to commit).
  • How to hold yourself accountable by ousting yourself to others.
  • The biggest regret of the dying.

Question of the Day: Why is now a great time to become a professional martial arts instructor?

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Oct 18

Rank Up Podcast: Instructor Evaluation Checklist

By Michael Hodge | Instructors

How can you objectively evaluate your performance as a martial arts instructor? Not just by looking at retention, students quitting, and the numbers. In this episode, I will take you through an entire classroom evaluation, one that you can use as a litmus test to check yourself (before you wreck yourself).

  • Ways to evaluate your performance without a mentor.
  • What to look for in every section of the class (before class, warm up, skill drill, curriculum sections, mat chat, game, announcements).
  • What separates world-class instructors from no-class instructors.
  • Included a printable Instructor Classroom Evaluation .pdf!

Question of the day: “What is your favorite equipment to use during class?”

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Oct 07

Rank Up Podcast: You’re Wasting 80% Of Your Time (And How To Fix That)

By Michael Hodge | Instructors

Did you realize that you’re wasting 80% of your time? And sometimes, I am too! This episode is about making you more productive – doing the right things – and less of the things that are interrupting you, and taking you out of deep work. What we’ll cover:

  • The four zones (incompetence, competence, excellence, and genius).
  • Immediate actions to increase productivity.
  • How to use your smartphone, instead of letting it use you.
  • More intelligent ways to use email and communications in general.
  • Personal hacks that allow me to get more things done than the average person.
  • How to actually do the work that you love doing.
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Sep 11

Rank Up Podcast: How to Schedule a School Talk Every Week of the Year

By Michael Hodge | Instructors

At my school, we have the goal of doing a full school presentation every week or a flyer approval. One year, I personally presented to over 20,000 students in the area, which resulted in many new students! Not to mention, becoming partners in education with all of my local schools, which are invaluable relationships for years to come. In this episode, I will teach you how to:

  • Create your own school presentation. One that is so good that schools would want to pay you to present.
  • Schedule the presentations. Exactly who to contact, what to say in the email, in the phone calls, and follow-up steps.
  • The types of school talks that you can do.
  • Alternative methods for becoming a partner in education with a school.

And, this week’s question: “Can you discuss some important legal compliance related to starting a school?”

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Sep 04

Rank Up Podcast: My Biggest Instructor Pet Peeves

By Michael Hodge | Instructors

Today I will go over 17 of my biggest instructor pet peeves. I’ve seen my own instructors do these in the past, and not only do these actions annoy me, but they raise a big red flag. Are you doing any of these?

  • Checking your phone during class.
  • Allowing for kids and spectators to run wild before or during class.
  • Doing the same warm up every class.
  • Having your students remain idle during a drill.
  • And we will discuss many more.
  • Question of the week: Do I really need a black belt to provide self-defense classes?”
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Sep 01

How to Fund and Start a Martial Arts School

By Joel Williams | Instructors

Starting a martial arts school can be a daunting task. It seems easy enough, just rent a space, get some mats, and do what you love – right? Well, for many, getting into the numbers, funding, business plan, pricing, marketing, lease, build-out, can get a little tricky.

To help de-mystify the very first stage or launching a school – funding your school – I interviewed five successful school owners. This group of individuals come from very different backgrounds, from teaching karate to krav maga, to working in law enforcement to designing jewelry. They all used different tactics to fund and launch their school. Here are their stories.

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Aug 28

Rank Up Podcast: Make $100 an Hour Teaching

By Michael Hodge | Instructors

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About This Episode

In this episode, I break down exactly how I run my part-time, private academy with only 6.5 hours a week. And how, even when you account for marketing, management, billing, accounting, teaching, and communication – it comes out to $100 an hour. Included:

  • My weekly breakdown of tasks
  • My monthly tasks and why they are important
  • Which holidays I close for, and the importance of vacation time
  • Actual income comparison from my current school and my previous full-time academy
  • Why you should be the best at one thing
  • Exact tools that I use to run my private academy
  • Question of the Week: What is the best way you have found to market your kids classes?
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Aug 21

Rank Up Podcast: Fund and Launch Your School

By Michael Hodge | Instructors

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About This Episode

You’re ready to go for it and launch your school. How will you fund it? Even if you already operate a school – how can you expand and invest into growing it? We will discuss the 5 funding options, including a way to mitigate nearly all start-up expenses with a pre-enrollment campaign. Some other useful topics:

  • Bootstrap or do a full build-out?
  • What type of location and lease should I choose?
  • What should my first expenses be?
  • Launch marketing to get you your first 50 students
  • Ways to bring in your initial revenue
  • Listener question: How do you deal with parents who are lazy when it comes to getting their kids to class?
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Aug 14

Rank Up Podcast: The 5 Martial Arts School Business Models

By Michael Hodge | Instructors

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About This Episode

Let’s look at 5 different business models you could have for your martial arts school. In this episode we will go over the pros and cons of each, and talk about how you might be wasting time and money running a big school, when you could be happier (and have a higher relative income) with a private academy.

  • Part-Time School
  • Full-Time Commercial School
  • Private Academy
  • Online School
  • Private Lessons Only
  • Listener Question: “How did you create your own martial arts style?” -Referring to Ultimate Bo (American Bojutsu).
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